The Best Corporate Logos in Dubai

Now this is the difficult part. It is really not easy to judge a logo on how successful it is in terms of representing the brand identity, aesthetics, creativity, signifying the product category, impact on the customer depending on the type of the product and a regional relevance, if at all it is important for the product.
I did ponder on some of the more fanciful logos like that of City of Arabia (development by I & M Galadari ironically), Thuraya and Dubai World Central, but settled on these five. You are all welcome to differ.

5. i-mate
Not many of you would know that the 'i-mate' which is being marketed in over 100 countries is actually a 'Dubai brand'. The global appeal of such a brand is vital to the success of the product. i-mate went for a no-nonsense logo representing 'a modern and reliable brand' with a reasonable typographic uniqueness and clarity.
Agency: Created by Jim Morrisson, the CEO of i-Mate. (Thanks to Martin at FlipCorp for the update)

4. Burjuman
If the old Burjuman logo was all class with a typographic flourish, the new one broke away from the complicated and sometimes tacky logos of other malls in Dubai. A brand known for it's consistency and to some extent, creativety in advertising and marketing, Burjuman has got the basics right as far as their logo is concerned.
Agency: Team Y & R (B is for Burjuman, that is until Bloomingdales gets to Dubai)

3. Emirates Airlines
They can be excused for choosing an unimaginative name and a Calligraphic logo(they were one of the earliest ones though), but like Burjuman they got their basics right, they improvised (wisely avoided using the Arabic Calligraphy logo in the international market after 9/11) and were always consistent with their branding all the while maintaining the faintest of links to the region with the help of a beautifully designed custom typeface.
Agency: Impact BBDO (I am not quite sure)

2. Flip Media
'Unique and unexpected. Effective and business driven. Surprising with innovative technology.' - says Flipcorp. Atleast the logo tries to live up to the claim. Flip you will. But not the way they flipped Wordpress, I hope.
Agency: Designed by Dinesh Lalvani, founder and managing partner of Flip Corp. No one-eyed camels this time. Thanks to Martin at Flip Corp for the info.)

1. du
When the company has a name which sounds far more exciting than 'Etisalat' or 'another Burj in the name of Jumeirah', the branding agency is bound get carried away. Leo Burnett did not and the result is a logo which looks clean, professional and above all makes sense. Too early to say how well it will perform but having an image of Etisalat 2 wouldn't have helped them much in any case.
Agency : Leo Burnett (Kind of made of for their lacklustre effort with Dubai Holding).
Update: Turqouise, a UK-based branding agency seems to have created the logo. Thanks again to Martin for pointing it out.)