Free World Cup Tickets!

I bet you got as excited as the UAE scribes were when they received this offer from the company which claims to light up the world.
As Dubai Media Observer says about the UAE journalists, "Just because they are cheap and hardly competent, doesn't mean you should point it out to their face". Campaign ME did a good job of convincing readers that they were mortified hearing about this offer. They seem to be quite convinced that Phillips is not going to advertise in Campaign anytime in the near future; but to be fair to them, the magazine is a good read.
Kudos to the UAE media fraternity who stood up against this deplorable act.