Crispin Porter + Bogusky

Now here is an advertising agency that fires clients instead of the other way round. From the Subservient Chicken to the Unboring Ikea lamp, Crispin Porter + Bogusky has a less complicated approach to advertising and marketing than their name suggests - make news and more news. Their relentless pursuit towards this approach has made them the most sought after agency in recent times raising profile of companies ranging from Volkswagen to Coca Cola.
The edgy and often eccentric ideas have drawn criticism from different quarters; has however produced admirable results in terms of product sales and they have been hugely successful in engaging consumers through usage of media like web and TV. Here is Business Week gushing about the people who made advertisements the discussion topic in cocktail parties.