Think before you reach out

BatesPanGulf attempts something innovative for Dubai Autism Centre's campaign to raise awareness of an often-overlooked disorder which affects every 1 in 166 children born in the US. Yosef Khouwes seems to have done a good job with the art direction and the idea is executed quite well too, but I wonder if they did enough research about the dramatic after-effects that many autistic children exhibit to even the slightest touch.

A case of an advertising agency keen on 'making it look good' rather than sending the right message, figuratively. Oddly enough, it has been considered worthy enough to be copied according to this website, especially when the 'blending with the bag' idea is being experimented by every agency in town.

Image sources: Ads of the World and Advertising Goodness